Months of expectations have ended this morning (Tuesday) when French food chain Carrefour launched 50 branches across Israel. CEO Uri Kilstein addressed this event in an interview with Anat Davidov.

“Carrefour’s entry to Israel is going to create a very big change in the Israeli food market,” he immediately clarified. “Carrefour is truly an international giant, and all 50 branches offer something like 1,000 Carrefour-brand products in a quality and at prices that were never before seen in Israel. We will see a higher class of supermarket and a world of brands for prices that people will just not believe.”