Consumer Products
The successful conversion of 92 branches with Carrefour products, delivering rapid sales growth.
Leading the Way in
Consumer Innovation
Electra Consumer Products is a leader in home appliances, electronics, and retail, delivering high-quality solutions that enhance daily life for millions of customers.
Key Performance Metrics
5B NIS
in food retail revenue (2024)
1.6M NIS
in revenue from electrical consumer products
300B NIS
EBITDA in food retail
145M NIS
EBITDA in electrical consumer products
120
new stores opened in the electrical retail sector
Up to 70%
growth in sales following Carrefour branch conversions
About
About Electra
Consumer Products
Electra Consumer Products (CP) is a leading brand in Israel’s consumer markets, spanning home appliances, electronics, food retail, and sports equipment. Through strategic partnerships, such as the Carrefour franchise, and an extensive product portfolio, Electra CP continues to expand its influence across multiple sectors. With over 5 billion NIS in annual food retail revenue and a growing presence in the electrical retail space, Electra CP is committed to delivering top-tier consumer experiences through innovation and quality.
More in Electra CP website
Core Benefits
Diverse Product Portfolio
Offering a wide range of home appliances, electronics, and food retail options.
Strategic Retail Expansion
Ongoing partnership with Carrefour, driving growth with over 120 branches and new product lines.
Innovation in Retail
Cutting-edge technology in electronics and home appliances, designed to improve everyday life.
Sustainability Initiatives
A commitment to eco-friendly practices and products that support a greener future.
Key Activities
Electrical Retail & Climate Systems
Expanding the market for electronics and climate systems, contributing to the 1.6B NIS in revenue.
Loyalty Programs
Expanded credit card and loyalty programs, driving customer engagement and retention.
Leadership
ITAMAR DEUTSCHER
President & CEO Electra Group
ZVIKA SWIMMER
CEO of Electra Consumer Products
YONI TSABARI
CEO and head of Finance, Legal & IT at Electra Consumer Products Ltd.
TAL BEIT HALACHMI
CEO Electra customer service and dpt, CEO of the Electrical Consumer Products division
TOMER BEN
Senior CEOs Electra Sports and Outdoor
AVIAD TSABARI
Senior CEOs Electra Sports and Outdoor
SHMUEL MANDZITSKY
Electrical Retail CEOs
YORAM BADASH
Electrical Retail CEOs
YIGAL GROISER
CEO Electra Industries
MICKIE BITTON
CEO Of The Electrical Consumer Products Division
ANAT BARKAN
VP Of Human Resources
LIRIK MEIRI
Legal Counsel
SHAHAR PERY
VP Of Operations And Supply Chain
SAMMY LEVI
VP Of Real Estate