Co-Managing Director

Elco, founded in 1949 by Alexander Salkind, is a leading public Israeli company with a strong presence in key industries such as construction, infrastructure, air conditioning, electronics, energy, gas, and food. Over the decades, Elco has become a significant force both in Israel and internationally, operating in 20 countries and employing over 20,000 people. The group’s growth is driven by strategic acquisitions of leading companies, which align with Elco’s vision of creating synergy across its diverse sectors. Gershon Salkind, a visionary leader, played a pivotal role in expanding the company and making it a global powerhouse.
Today, his sons Daniel and Michael Salkind , who serve as Co-CEOs, continue to lead Elco, preserving the values and forward-thinking approach that their father instilled. Elco’s board ensures that the company operates according to its core values and strategic goals, maintaining its leadership position through the work of its subsidiaries: Electra, Electra Consumer Products, Electra Real Estate, and Supergas Energy.
During his early years in Elco, Gershon if so, was able to give expression to his love for technology. His curiosity and his desire to get into the meaning and the depth of machines, patents and production methods helped him lead the factory in values of innovation and original thought processes, that caused both streamlining in production and creation of new activity channels, as was required from him as the one responsible for long term planning
From the book “With Courage and Dedication,
the Story of Gershon Salkind” by Yossi Goldstein
Rooted, passionate, innovative, people driven & determined to win. Our values are part of our DNA. They guide the way we work with our business partners, within our communities and with each other.
Deeply rooted in industry, Elco has a long track record of excellence in operating within complex systems and businesses.
Core activity – acquiring controlling shares in leading companies within their fields.
Business focus – creation of expertise in defined operational segments. Intelligent and responsible growth and development of long-term businesses while disposing of assets that have exhausted their growth potential.
While we always keep our eye on the bigger picture, we understand that the devil is in the details. When we build a mega tower, we think about every window.
Thinking slow & fast is the way we move forward. Growing the next project requires patience to plan but also courage to execute.
Before we purchase a new company or import a world-class brand, we think it through. But when the decision is made -we storm ahead.
We never rest. We are always on the look out for new products, new methods, new strategies & markets. This is what makes us constantly relevant to every consumer, every day.
As a company that has been successful for nearly a century, we respect & value ideas from the past. We stand proudly on the shoulders of giants that came before us. True innovation derived from experience is rare, but it is exactly this kind of innovation that makes us keep on growing all over the world.
As a company that started from a small factory, we understand that every mistake, even the smallest, has power. When hidden, it has the power to abort an entire company’s operation. When admitted, it has the power to help us learn, rise from challenges & explore creative solutions.
Elco is about getting it done. It has a lean and efficient management team of passionate and experienced executives.